Voice Over For The Video – written By Dean Atkinson

The London 2012 Olympics. 5 weeks, 15,000 competitors spread over 37 venues. It’s one of the worlds most prestigious events. Full of drama, passion and hope and this year, it comes to our country.

But is it as prestigious as everyone makes out?

The Olympics was originally budgeted by the UK government to cost £2.4billion, however, a recent investigation by Sky Sports has found that it has come in at more then 10 times higher then originally planned at £12 billion and that could increase come the end of the games. With a country already struggling under a world recession, this could leave Britain in a sorry state of affairs come the end of the year.

What’s more, with less then 60 days to go, the stadia and the environments around them are not complete. And what will happen to these stadiums once the games have finished? The Olympic stadium may become what’s simply known as a “white elephant” unless an agreement is reached between the local council and the football team’s who want to use it. These stadiums will cost an estimated £300,000 to run and maintain after the games have finished, and these costs will come from the taxpayer.

The tickets available and the way they have been given out may be described as nothing short of a farce. The “lottery” ballot, organised by the Olympic committee left thousands of people without tickets whilst others got a whole selection of events. This has now turned full circle, with an estimated half-a million tickets still unsold as the public gets frustrated with a faltering system. Reports have shown that there are only a small number of tickets available to the general public as politicians and sponsors get a whole host of events to look at for free.

But is having the Olympics more of a ploy by the organising committee and the Government to get more of their interests heard by foreign diplomats in exchange for tickets and accommodation all at the taxpayers expense

On the other hand, having the Olympics in Britain means that the world is focused on us for 5 weeks.

An estimated £1bn will be brought in by the 2 million spectators during the games, which Prime Minster David Cameron has welcomed as a massive boost to the British economy.

Having the Olympics staged in one of the most run-down area’s of East London has also increased the welfare of the local public. A shopping center has been erected right next to the Olympic village, which has increased job availabilitywhilst also proving a boost to the economy in the area. The merchandise available in every store also show’s how much the local area has warmed to the staging of the event.

Everywhere you turn, you are never too far away from the Olympics. Even though they have be classified as the London 2012 games, the excitement can be felt throughtout the country. Other cities are also hosting events, such as Football in Coventry and Manchester which will also bring a welcome boost for the local economies.

The Olympic torch relay has also included the whole of the country which has linked to the core values of friendship, respect and excellence that the Olympics strives for. Although they will be a lot of competing during the games, the organizing committee is hoping that everybody comes together for the good of the event.

By having the Olympics in London, it also gives the opportunity for local business to gain a huge amount in the form of sponsorships. With companies like Nature Valley, John Lewis and Heathrow Airport all

The games have changed over the last 100 years. Gone are the amatuer athletes competing just for pride. It’s now a fully commercialised event, full of glitz and glammer and worth a staggering amount of money. It’s become a lot more then just sport and competition.


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